Position: Senior Product Marketing Manager
Location: Remote or Hybrid (Exton, PA with ~ 30% travel)
Reports to: VP of Marketing
Industry: Medical Device
Help Shape the Future of Critical Care
At Lungpacer Medical, we’re transforming care for critically ill patients through innovative respiratory technology. Our flagship product, the AeroPace® System, is changing how clinicians approach ventilator liberation and respiratory recovery. As we continue our commercial growth, we’re looking for a strategic, hands-on Senior Product Marketing Manager to lead downstream marketing initiatives that drive awareness, adoption, and commercial success.
This is an exciting opportunity for an experienced MedTech marketer who enjoys rolling up their sleeves while helping build the marketing organization of a rapidly growing company. You’ll initially serve as an individual contributor with the opportunity to build and lead a marketing team as the company scales.
What You Will Do
As our Senior Product Marketing Manager, you’ll serve as the commercial marketing leader responsible for bringing the AeroPace® System to life in the marketplace.
Commercial Launch & Sales Enablement
- Lead downstream marketing execution for commercial product launches and go-to-market initiatives.
- Develop compelling product positioning, messaging, and value propositions for key customer segments.
- Create and maintain sales enablement tools, including selling guides, competitive positioning, objection handling resources, and clinical evidence summaries.
- Partner closely with Sales Leadership to develop programs that support pipeline growth and revenue objectives.
- Train and support the field sales team on messaging, campaigns, and marketing resources.
- Plan and execute conference and congress marketing activities, including booth strategy, symposia support, and KOL engagement.
Digital Marketing & Content Strategy
- Own digital marketing strategy across web, email, social media, and paid digital channels.
- Develop and manage the Aerospace® content calendar, including customer success stories, clinical content, videos, educational materials, and promotional campaigns.
- Manage marketing automation, campaign performance, analytics, and reporting to continuously optimize results.
- Ensure all marketing materials remain brand consistent, clinically accurate, and compliant with regulatory requirements.
Brand Leadership
- Strengthen and evolve AeroPace® brand positioning across multiple customer audiences.
- Translate published clinical evidence into compelling, compliant marketing messaging.
- Monitor market trends, customer insights, and competitive intelligence to refine messaging and market strategy.
Cross-Functional Collaboration
- Collaborate with Clinical, Medical Affairs, Market Access, Regulatory, Legal, Executive Leadership, and Sales to execute integrated commercial strategies.
- Manage external marketing agencies, creative partners, and digital vendors.
- Help establish scalable marketing processes and infrastructure.
- As the organization grows, recruit, develop, and lead a high-performing marketing team.
What You Bring (Required Qualifications)
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- 10+ years of product marketing or downstream marketing experience within the medical device or biotechnology industry.
- Proven success supporting or leading commercial product launches in hospital or acute care environments.
- Hands-on experience developing and executing digital marketing campaigns, including marketing automation, content management, web strategy, and analytics.
- Strong sales enablement experience working directly with commercial field teams.
- Exceptional written communication and storytelling skills with the ability to translate complex clinical data into compelling customer messaging.
- Excellent project management, vendor management, and cross-functional collaboration skills.
- Strong executive presence with the ability to influence stakeholders across multiple levels of the organization.
Preferred Qualifications
- MBA or other advanced business or life sciences degree.
- Experience in critical care, respiratory, pulmonary, cardiopulmonary, or ICU-focused medical technologies.
- Knowledge of medical device promotional review (MLR) processes and healthcare marketing regulations.
- Previous people leadership experience or demonstrated readiness to build and lead a growing marketing team.
You Are a Great Fit If…
- You thrive in fast-paced, high-growth environments where you can make an immediate impact.
- You’re equally comfortable developing marketing strategy and executing the details yourself.
- You enjoy translating science and clinical evidence into compelling customer stories.
- You naturally build strong relationships across Sales, Clinical, Medical Affairs, and Executive Leadership.
- You’re data-driven and use analytics to continuously improve marketing performance.
- You embrace ownership, accountability, and collaboration.
- You’re excited by the opportunity to help build the commercial marketing function of an innovative medical device company.
Why Join Lungpacer Medical?
At Lungpacer Medical, you’ll have the opportunity to help introduce breakthrough technology that improves outcomes for critically ill patients around the world. You’ll work alongside passionate professionals who are committed to innovation, collaboration, and making a meaningful difference in healthcare.
If you’re looking to combine strategic thinking with hands-on execution while helping shape the future of a growing MedTech organization, we’d love to hear from you.
Lungpacer Medical is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Compensation: Actual compensation will be determined based on factors including experience, qualifications, skills, education, geographic location, and internal equity. In addition to base salary, this position may be eligible for bonus and a comprehensive benefits package.
Ready to make a real impact in patients’ lives and help bring life-changing therapy to the world? Send your resume and cover letter to [email protected] today and join Lungpacer’s mission to redefine respiratory support. Your clinical expertise and passion for patient care can help shape the future of medicine.